#TechTuesday: Amazon Personalize Image

#TechTuesday: Amazon Personalize

Machine learning is being increasingly used to improve customer engagement by powering personalized product and content recommendations as well as fitting different results centric to the needs of the customer. This can even be used to targeted marketing promotions. Due to the complexity, building the machine-learning capabilities necessary to produce these recommendation systems has been beyond the reach of most organizations today.

Justin Cook, BlueChipTek Cloud Services Architect, will explain the benefits of Amazon Personalize and how it allows developers (with no prior machine learning experience) to easily build sophisticated personalization capabilities into their applications, using machine learning technology.